Mauricio Palacios

Regional General Manager: Los Angeles/Fresno/Las Vegas

Mauricio Palacios is the Regional General Manager at Latino Media Network (LMN), overseeing critical high-density Hispanic markets including Los Angeles, Fresno, and Las Vegas. A seasoned media executive and results-driven leader, Mauricio is instrumental in expanding LMN’s footprint and impact, driving innovative sales strategies, and cultivating strategic partnerships that align with the company’s mission of delivering content for Latinos, by Latinos.

He has been an integral part of LMN since its inception in 2023, initially serving as General Manager of the Las Vegas office. In that role, he drove revenue growth, strengthened client relationships, and ensured operational excellence across daily station management, including on-air talent and audience engagement.

Before joining LMN, Mauricio built an impressive 16-year career at Univision Communications Inc., excelling in sales leadership across local, national, and digital platforms. As Director of Sales (2017–2023), he consistently surpassed sales targets, led revenue initiatives, and developed high-impact marketing solutions. His tenure also includes successful roles as National Sales Manager and Local Sales Manager for the radio division, where he mentored top-performing sales teams and grew revenue across multiple stations.

Mauricio is widely recognized for his ability to build and develop high-performing teams, create customized marketing solutions, and foster strong, long-term client relationships. His expertise spans sales management, digital marketing, media strategy, and brand partnerships, underpinned by a deep passion for community, culture, and delivering measurable results in Hispanic media.