Account Executive - Fresno

Remote Position (Must be willing to live in Fresno, CA)

Who We Are

Latino Media Network (LMN) is a multimedia start-up serving the Latinx community by helping them make sense of the world and their place in it. We inspire, inform and celebrate Latinxs through an audio focused multimedia network, owned and operated by members of our community.

The Opportunity

Historic Fundraising by Latina Co-Founder

LMN has received one of the largest capital raises of a Latina owned & operated start-up in the U.S with over $80MM in capital raised from a diverse set of investors.
Co-founders and social entrepreneurs, Stephanie Valencia and Jess Morales Rocketto, launched Latino Media Network as a media company serving the HIspanic community, owned by Latinxs for Latinxs.

Unprecedented Launch

LMN’s first acquisition of 16 radio stations in 8 markets from Univision, has created a unique distribution network (with the potential to reach upwards of two thirds of the US Latino population) to build from.
Our team will lead and continue to scale the Company into a multimedia content creation and distribution platform.

Inspiring Community-Driven Mission

LMN’s mission is to help Latinxs make sense of the world and their place in it by inspiring, informing and celebrating Hispanics through an audio focused multimedia network. We embrace cultural pride by telling Latinx stories, addressing community concerns and talking about opportunities for a better future.
We achieve this by focusing on content creation across a variety of culturally relevant subjects and help our community navigate the ocean of information that exists in our society.

The Power and Reach of Audio

Audio is the constant companion of the Hispanic consumer. According to Nielsen, radio remains one of the most reliable ways to reach Hispanic consumers, and in particular, Spanish-dominant Hispanics, as they listen to more radio than any other racial or language group. Hispanic audiences just can’t get enough of audio, 98% of U.S. Hispanics were tuning into radio each during 2017-2022 according to Nielsen and Edison Research reported that Latino podcast listeners are up 44% from last year.
Latino Media Network sees an incredible opportunity in audio, as it is an effective medium to reach the Hispanic demographic. Ethnic media is a powerful, trusted presence in our communities, and its influence is only growing in the Hispanic community. In 2020, causes and organizations spent millions of dollars to engage and turnout Hispanics through radio advertising, but Hispanic audiences are also being targeted and persuaded by misinformation at alarming rates.

The Role & You

Latino Media Network is seeking a seasoned multimedia executive and business developer who is also savvy with Social media and digital to identify, develop and cultivate qualified new business clients, generate revenue and drive business growth. The successful candidate will be strategic, assertive, self-starter, to go after direct clients and agency accounts in the Fresno, CA market (must live locally). This role is a great opportunity for an account executive who is looking to develop and grow within a rapidly scaling start-up environment.

Reporting to the General Manager, you will be responsible for radio / digital business development through prospecting, cold calling, networking, the use of co-op, and vendor development.

Responsibilities:

Prospect, identify potential clients, develop, and expand a new account list
Generate business development and qualify leads
Develop and maintain strong relationships with new clients.
Ability to thrive in autonomous working environment with minimal supervision while maintaining focus and productivity, meeting deadlines, and showing relentless persistence in a competitive marketplace
Contact and present to clients and agencies, negotiate contracts and monitor collections
Decide on presentation storyline, positioning, and selling LMN integrated value proposition
Meet and exceed individual weekly and monthly activity and sales targets and revenue goals
Attend promotional events and other client networking events
Work in partnership with support team on pre-sale processes; prepare drafts of presentations and proposals
Stay updated on industry trends, market conditions, and competitor activities.
Prepare regular reports on sales activities, pipeline, and revenue forecasts.
Other duties as deemed necessary

You Have These

Experience:

Minimum 1-2 years of sales experience
Must be highly motivated, assertive, creative, and proactive
Strong business development and presentation skills.
Strong communication, analytical, and negotiation skills
Ability to build rapport and establish trust with clients.
Self-motivated and driven to achieve and exceed targets.
Must have excellent client relations skills
Working knowledge of PowerPoint and Excel
Must be able to drive and have a valid CA driver’s license with a good driving record

We’d Love If You Also Have These

Bachelor’s degree or equivalent work-related experience
Tech-savvy and comfortable with online/social media platforms
Previous advertising/media experience
Knowledge of Matrix, Nielsen Audio, Tapscan and Wide Orbit
Bilingual (English/Spanish) preferred

Eligibility Requirements

Must be willing to live in Fresno, CA
Must be 18 years of age or older
Must be Bilingual (English/Spanish)
Must be currently authorized to work in the United States on a full-time basis

How To Apply

To be considered for this role please submit your resume and cover letter by applying online at https://latinomedianetwork/careers/apply

We understand that you are much more than your resume and we want to get to know you. Without telling us something we’ve already read in your resume, please send us your cover letter in answering the following 3 questions:

What excites you about LMN and this position?
What makes you the ideal candidate for an Account Executive role at LMN?
If you could have any superpower, what would it be and why?

We strive to attract diverse top talent who are inspired by our mission, aligned to our values and are motivated to grow and make an impact, rather than candidates who check all the boxes, but aren’t committed. We encourage you to apply and show us how your unique experiences, strengths and capabilities can best be utilized at LMN!

Compensation

An employee’s pay will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs.

We offer a competitive sales compensation package and commission plan designed to incentivize our top sales talent to perform at their highest level and contribute to the company’s overall revenue growth and profitability. New hires will be provided a clearly defined guarantee commission onboarding program with measurable sales targets that align with the company’s sales goals and objectives.

Our Commitment to an Inclusive Workplace

Latino Media Network is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, sexual orientation or preference, age, marital status, ancestry, citizenship, gender identity, physical or mental disability, genetic predisposition or carrier status, veteran status or any other characteristic protected by applicable federal, state, or local laws. LMN also strives to prevent other, subtler forms of inappropriate behavior from gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at LMN. Latino Media Network is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the recruitment process, please email us at empleos@latinomedianetwork.com.