Sylvia Banderas Coffinet
Sylvia Banderas Coffinet is the Chief Executive Officer for Latino Media Network, a Latina owned and led media company laser focused on serving the Latino Community in the United States. Sylvia oversees finance, operations, corporate strategy, and development to drive growth and profitability. LMN creates cultural pride by inspiring and celebrating our community – our language, our leaders, our stories, our concerns, and our possibilities. At LMN we believe our collective voice can redefine our place in the world, and create community cohesion that allows us to build a brighter future in the US and abroad.
Banderas Coffinet has driven growth and monetized leading media brands for more than 17+ years by building digital, social, and print content strategies, securing brand partnerships, and leveraging consumer insights and data to optimize the acquisition, engagement, and retention of multicultural and diverse audiences. She embeds a multicultural and diversity lens in every strategic initiative to ensure cultural relevance, authenticity, and consumer equity & inclusion are natural outcomes of marketing campaigns. She has launched some of the most significant content franchises for Latino media in the US marketplace and built significant partnerships with brands like Ford, Toyota, L’Oreal USA, Estee Lauder, Delta, Ulta Beauty, Procter & Gamble, Innovation Refunds, Macy’s and Target to name a few blue chip brands she’s won over the years.
Forbes has recognized her as a “Trailblazing Latina Executive in Media,” and she was named one of Hispanic Executive, “Top 10 Líderes” in 2020. Sylvia most recently served as General Manager, Marketing Equity & Inclusion Partnerships, for Vox Media. In her previous role, Sylvia developed a new breed of content that centered multicultural and diverse audiences, and offered brand partners a robust platform for engaging with consumers in culturally relevant ways. Her background also includes Chief Revenue Officer and Publisher at HELLO & ¡HOLA! Media Inc., National Advertising Director at PEOPLE en Español, and Beauty Director roles at Conde Nast’s Glamour, and Latina Media Ventures’s Latina Magazine.
Sylvia received her undergraduate degree in Latino Studies and Spanish Literature from Columbia University. She completed the Publishing School for Professionals program at Stanford University and has recently completed Cornell University’s Diversity and Inclusion Certification Program. Sylvia is based in New York City.
Select press and speaking engagements:
- Campaign US: Redefining Multicultural as Mainstream Marketing (November 2022)
- Brand Innovators: Fireside Chat on Diversity, Equity, & Inclusion (December 2021)
- Cannes Lions 2022: The Female Quotient panel on the Latina representation gap (June 2021)
- Campaign US: WHM Spotlight: Group Nine Media’s Sylvia Banderas Coffinet (March 2021)
- Insightful Babes Podcast: Latinx Media Marketing with Sylvia Banderas Coffinet (May 2020)
- Hispanic Executive: To Sylvia Banderas Coffinet, “Multicultural Is the New Mainstream” (May 2020)
- FOLIO: 2020 Top Women in Media Honorees